Scientific Article

Artificial Intelligence for Business Management

Artificial intelligence represents a fundamental transformation in business management, enabling organizations, companies, and decision-makers to analyze data more deeply, make more informed decisions, improve operational efficiency, and develop their products and services. Through these capabilities, AI supports organizations in achieving sustainable competitive advantage.

This article seeks to highlight the importance of artificial intelligence in business management, including the following key aspects:

• Enhancing Decision-Making Processes:

AI enables managers to analyze vast amounts of data rapidly and accurately, helping them identify trends and opportunities and make more informed decisions.

• Increasing Productivity and Efficiency:

By automating routine tasks and optimizing processes, artificial intelligence allows employees to focus on more important and value-added activities.

• Improving Customer Service:

AI can analyze customer behavior and preferences, enabling companies to provide personalized experiences and better customer service.

• Developing Innovative Products and Services:

Artificial intelligence helps companies better understand customer needs, thus allowing them to develop new and innovative products and services that meet market demands.

• Better Risk Management:

AI can identify potential risks at an early stage, enabling companies to take preventive measures to avoid losses.

Asst. Prof. Dr. Salem Badr Mohammed

Head of the Business Management Technologies Department